Larry Waddell is EVP Digital Marketing at Seer interactive, a digital marketing agency headquartered in Philadelphia with an office in San Diego and team members around the country. Larry has P&L responsibility for the SEO, Creative, and Paid Media Divisions and loves helping clients build data-driven, customer-centric marketing strategies.  Prior to Seer, he was VP of Finance at a venture-backed energy startup, a business owner, and a Venture Capitalist with SJF Ventures a double-bottom line investor.  His prior board service includes Investors Circle, New Kensington CDC, and Greensgrow Farm. Larry has an MBA from the Wharton School, an MA in Economics from the University of Pittsburgh and a BS in Materials Engineering from Lehigh University.